Modern Argonauts; The inspiration behind the collection
In literature, in painting and sculpture, in music, in architecture, in sociology and psychology, in film and television, in video games, in marketing, greek mythology has always been providing an inexhaustible source of inspiration. Elements of the greek myths have been frequently incorporated by Western cultural movements, even by public institutions.
The daring venture of the Argonauts was always a thrilling tale awaiting to be creatively exploited! One of the first to do so was Dante: he admired their courage and has seen in it an image of the daring of his own poetic voyage of discovery. At the outset of “Paradiso” he compares the few listeners, who will follow him on his uncharted waters, to the Argonauts “those glorious ones who made their way to Colchis”.
It’s no wonder then that the Argonauts’ exploration and heroic deeds have been chosen as the theme of Anér’s swimwear collection for SS 2017. Designed to perfectly represent the spirit of the modern man: willing to take risks, determined to overcome adversity, goal-driven, self-sustainable, ready to follow passions that he finds exciting.
Being a modern man today is no different than it always was. It’s all about adhering to principle. As everything changes over time, fashion, technology, ways of carrying oneself in public - and at the beach! ?-, the modern man will lend from the past what strikes him as relevant and blend it with the spirit of modernity, with the trends of today.
Keep in mind: it’s up to a man to define himself. And the process of self-definition includes, if not begins with, the image we choose to project to others, style -in outfit and decorum. In your Anér bathing suit you are allowed, if not encouraged, to try any bold adventure you, as modern Argonaut, choose!